Locations

Hammersmith and Wimbledon Ranked as Best Locations for Satellite Offices

A shift to occupational diversification - with satellite offices playing a key role - offers a solution that combines the flexibility of local office space with the need for team interaction.

A new study conducted by Knight Frank has identified key locations to set up a satellite office in Greater London and the South East.

The report looks into changing occupational strategies, analysing the changing dynamics of the workplace. Companies, the report asserts, are looking at innovative ways of handling their office space needs, embracing hybrid models with an emphasis on flexible solutions.

One popular choice has been the move to ‘hub and spoke’ models, where employees can either work from a central ‘hub’ or base themselves in a dedicated strategic location. 

Satellite Offices: A Solution for the Future

As CoStar (which has exclusive access to Knight Frank’s report) emphasises, actual commitment to these new strategies isn’t evident just yet, with the pandemic continuing to disrupt how employees work from day to day. However, it is the pandemic itself that is actually driving conversation about the ‘hub and spoke’ model as an alternative to conventional commuting and centralised office-based working.

Knight Frank has created their report, entitled Hub and Spoke – Realistic or Idealistic?, in response to significant client interest in the trend towards the ‘hub and spoke’ model. An algorithm was produced which uses data points to ascertain the locations that would be most suitable for these satellite offices.

"I think people are weary of working from home. That is true, but occupiers will look at a hub and spoke strategy for practical and collaborative reasons and cost savings. Central London employs a lot of people in the peripheral boroughs. If you could walk or cycle to a very local office rather than get on the tube you would save a lot of money and time but at the same time you are not working in your cubby hole from home.”

— Emma Goodford, head of national offices at Knight Frank

Hammersmith Tops the Tables for Satellite Office Suitability

Hammersmith, home of Needspace?’s Shepherd’s Bush Road offices, came out top in two out of three of the report’s categories: Market Dynamics and Business Environment Rank. In terms of London Commuter Catchment, Wimbledon (just up the road from the Needspace? Earlsfield offices) came top, with Hammersmith coming in a close second.

“I think people are weary of working from home. That is true, but occupiers will look at a hub and spoke strategy for practical and collaborative reasons and cost savings,” says Emma Goodford, head of national offices at Knight Frank. “Central London employs a lot of people in the peripheral boroughs. If you could walk or cycle to a very local office rather than get on the tube you would save a lot of money and time but at the same time you are not working in your cubby hole from home.”

Why Do We Need a Shift to Satellite Offices?

Productivity, CoStar notes, goes down without the collaborative atmosphere of the office environment. The post-pandemic office must connect both employees and clients across digital and physical space. A shift to occupational diversification – with satellite offices playing a key role – offers a solution that combines the flexibility of local office space with the need for team interaction.

Needspace? welcomes this shift towards the ‘hub and spoke’ satellite model. We have long understood the benefits of strategic office locations closer to home for workers. This has been the main reason behind the locations we have chosen for the Needspace? offices, along with these being key business locations in their own right.

Knight Frank’s findings solidify for us what we suspected already: cutting commuting times and prioritising flexible office space makes the most sense for businesses focused on productivity, growth and cost-efficiency.

If your business is keen to make future-proof adjustments for the post-COVID world, now is a great time to speak to Needspace? about your plans. We are here to support you as you map your path to success through strategic business decisions, with flexibility and adaptability top priority in this changing business landscape.

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